Target Low Volume Keywords for Bigger Chances of Conversions


There is an ancient saying that in the race of the Giants, the small guys often get overlooked. Don’t google this. It’s a rephrased statement, written to make a point. The success of SEO doesn’t entirely rely on targeting high volume keywords. Best Digital Marketing company, Best SEO company in Delhi, Best Digital Marketing Agency in Delhi NCR. For any digital marketing company, these words have great value as they are the bridge to climb to the top SERPs. However, if you are a new entrant in the jungle of Online marketing, you can’t get higher ranking through these keywords. You will need to find a new bridge, which is not only less used but also covers the same distance.
The job of an SEO expert is centered on finding these bridges for a variety of brands. Whether you are a seasoned brand or fresh meat in the world of digital marketing, you have to consistently work on your keywords. You can’t take your foot off the pedal because the moment you stop working on the keywords relevant to your brand, the sooner you will lose your stow in the SERPs. And it is of utmost importance to identify the right keywords you will need to target. Because the sole purpose of taking your business online is lead generation. 
THE SOLE PURPOSE OF DIGITAL MARKETING IS LEAD GENERATION
Regardless of the multitude of benefits of digital marketing, there is no denying that it is solely about generating leads and getting higher conversion. Search Engine Optimization is focused on bringing traffic to a website. It is the first step in a comprehensive process that ultimately culminates when a visitor converts into a customer or a client. 
A decade ago during the rise of digitization and simultaneously, of various digital marketing companies, the competition was low and getting good conversion was a cakewalk. However, at present, with nearly every brand having an online presence, it is hard to both climb to the top SERPs and generate leads. As a matter of course, it is high time to pay attention to the smaller guys when the giants are overused to the brim.
THE MECHANISM OF TARGETING LOW VOLUME KEYWORDS
The low volume keywords are the ones that range below 250 searches in a month. These searches may seem unnecessary when compared to the high volume of keywords. However, it is often overlooked that these are conversion-ready keywords. You may have a shot at conversion in the high volume keywords. But you miss out on the sure-shot chances of conversion in the low volume keywords.
One of our clients providing IVF services started digital marketing from scratch. We underlined the high competition in the generic keywords such as:
Best Fertility Centre in Delhi (1k-10k)
Best IVF Center in Delhi (1k-10k)
IVF Specialist Doctor in Delhi (100-1k)
Best IVF Centre in Delhi NCR (1k-10k)
Best IVF Doctor in Delhi (100-1k)
IVF center in Delhi (1k-10k)
To bring traffic to the website, we took the road less traveled and paid attention to the numerous low volume keywords:
Best ICSI Treatment in Delhi NCR (0-10)
Best surrogacy center in Delhi NCR (0-10) 
Most affordable IVF Center in Delhi (0-10) 
Most affordable IVF clinic in NCR (0-10) 
Top-rated IVF Centre clinic in Delhi (0-10) 
Best fertility center in Delhi NCR (0-10) 
Best IVF center in Paschim Vihar (0-10) 
Best IVF center in West Delhi (0-10) 
Best Infertility treatment in West Delhi (0-10) 
Concurrently targeting the high volume keywords having heavy competition, we worked on the low volume keywords – with better content and robust SEO. In the end, we succeeded in grabbing limited but assured traffic, along with a handful of leads. 
There is always a Good Chance of Coming on Top with Low Volume Keywords as Your Competitors are Not Targeting them.
Due to the competition on high search volume keywords, it takes time to rank on Google and other SERPs. By targeting low volume keywords, you not only get some traffic but also, enough leads to not wait for reaping the fruits of your SEO done on the high volume keywords. 
In our next blog, find about all the benefits of targeting low volume keywords and also, our suggestions on how you should target these keywords. We are the best digital marketing company in Delhi NCR, serving an array of brands for the last seven years. Stay tuned to our blog and share your thoughts in the comments section down below. 

Location: Asia

Comments

  1. JenniferAugust 10, 2019 at 3:59 AM

    Wow it’s a very good post. The information provided by you is really very good and helpful for me. Keep sharing good information.
    SEO Company in Delhi

    ReplyDelete
  2. Farhan.JeeDecember 5, 2019 at 1:02 PM

    But Some Site Cant Approve Your Comment It Cant Rank Your Site In SEO. seo backlink

    ReplyDelete

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